For over 20 years, Lulu Belle has embodied the art of femininity. We celebrate a return to the boudoir, where the simple act of dressing becomes a ritual of loveliness. Where adornment becomes an attitude and where what you wear is a glorious reflection of who you truly are. We celebrate the woman who knows her own power, who is free-spirited and feminine, and who is unafraid to express her inner goddess.

To this end, we’ve travelled the globe in search of loveliness,hand-picking items that are designed to delight. From local to international accessories, fine clothing, and gorgeous textiles, we’ve chosen individual items with love and dedication, in honour of the woman you are.

Inspired by each Lulu Belle customer, founder Robyn Sher says, ‘It continues to delight me that I’m able to share my passion for fantastic creations and travel with those who have frequented Lulu Belle over the years. I’m amazed by the incredible strength of modern femininity, and it’s this that continues to inform and shape my vision moving forward.’

Our Inspiration Series unpacks Robyn’s journey, her special finds, and the stories behind the sensational textiles, colours, and sparkle encapsulated in the Lulu Belle brand.